Ashley Gordon is better known as DJ AG these days. His infectious DJ streams have exploded in popularity far beyond the UK, captivating millions of viewers. The Londoner hosts livestreams out on the street, often featuring guest artists, and has recently attracted some major names.


At ADE Pro, AG spoke with Michail Stangl from CTM festival, who aptly curated his discussion. Moving from his regular job in 2022 to becoming a streamer, the transition hadn’t been easy for Gordon. Initially streaming from the comfort of his home, he eventually took to the streets to physically connect with people, a move that gained him fans all over London.

“I think the difference between a DJ and a livestreamer is the level of audience participation and interaction. As a streamer, I am constantly interacting with my audience,” AG said. “I have great moderators that really know how to work an online crowd and scope out any issues. Streamers, your mods are important!”


When asked about his rise to fame, the Londoner laughed, stating it’s hard work and a little bit of luck were involved. “At some point, I’m just doing stream after stream, trying to bring joy to viewers, and eventually, they will hopefully stick.” Stick they did. With over 1.5 million followers on TikTok and more than 500,000 on Instagram, his fans are clearly buzzing for new content.

A question about profits from the crowd had the DJ laughing. He stated he’s able to live off his earnings, but that his salary is nowhere near the level achieved by the biggest music streamers. “And we still have a team to pay as well,” the DJ added. “Everyone needs to eat on my team.”

With a few more general tips on consistent uploading and staying true to your core audience, the Londoner thanked the crowd for coming out. He also noted that in his bid to start doing streams around the world, much like Dom Whiting (of Drum and Bass on the Bike) did, he’s looking forward to doing an edition in Amsterdam.